First your website must feature keyphrases, but if you sell shoes, you have to understand that if someone puts the word shoes into a browser, millions of results will come up. Here is where long tail keywords come in, which are in essence phrases that someone will put into a browser, for instance "leather shoes". So if you have leather shoes as a keyword you are going to be somewhere in the results . Long-tail keyphrases are very important in getting found on the internet and Google gives a keyword tool that you can use for free to find these often-used phrases.
If you put in the words "leather shoes", Google will display a listing of phrases built around that phrase and also tell you how often a selected phrase is used on a monthly basis. It's a good free tool to start out with, but there are other, better keyword finders that may be used, but you've got to pay for them. The Google keyword tool will return phrases like "red leather shoes", "where to buy leather shoes" etc, and it is up to you to decide which long-tail keyword phrases to use. It's best to go for somewhere in mid range of search phrases, say three thousand to 6,000 / month, any number of searches greater than that will have too much competition. Your target is to get on page 1 of Google's search results which isn't easy, notwithstanding what a large amount of marketing "gurus" tell you.
Google likes web sites that are continually updated and contain relevant content. So get into the habit of writing at least a 5 hundred word article every day or so, which is keyword-rich. Use your keywords inside the initial few words of your initial part and again in the closing paragraph. Dependent on the length of the document, use the phrase a couple of times more. If you're employing advertising thru Google Adwords, this will also help Google to serve more targeted advertising to your internet site.
Then there are backlinks. These are the curse of any website owner. There is no fast method to get around building good important back-links. Don't consider purchasing backlinks from a link farm, Google knows all about them and will ignore them and can even penalize you for them. There are no Wordpress add ons for building backlinks, only ones that get you back links through "do follow" blogs.
Article marketing is a great way to get back-links as most article directory websites allow you to have at least one link out to your site, so again, you'll have to be prepared to submit useful and topical articles, either right to an article marketing site, or to several through a "hub" that will distribute your articles to many sites for you. This doesn't cost a lot and can be a time-saving way of doing it.
Little internet business marketing involves lots of other systems we can't cover here but the above points are the most important and most cost-effective for getting started.
If you put in the words "leather shoes", Google will display a listing of phrases built around that phrase and also tell you how often a selected phrase is used on a monthly basis. It's a good free tool to start out with, but there are other, better keyword finders that may be used, but you've got to pay for them. The Google keyword tool will return phrases like "red leather shoes", "where to buy leather shoes" etc, and it is up to you to decide which long-tail keyword phrases to use. It's best to go for somewhere in mid range of search phrases, say three thousand to 6,000 / month, any number of searches greater than that will have too much competition. Your target is to get on page 1 of Google's search results which isn't easy, notwithstanding what a large amount of marketing "gurus" tell you.
Google likes web sites that are continually updated and contain relevant content. So get into the habit of writing at least a 5 hundred word article every day or so, which is keyword-rich. Use your keywords inside the initial few words of your initial part and again in the closing paragraph. Dependent on the length of the document, use the phrase a couple of times more. If you're employing advertising thru Google Adwords, this will also help Google to serve more targeted advertising to your internet site.
Then there are backlinks. These are the curse of any website owner. There is no fast method to get around building good important back-links. Don't consider purchasing backlinks from a link farm, Google knows all about them and will ignore them and can even penalize you for them. There are no Wordpress add ons for building backlinks, only ones that get you back links through "do follow" blogs.
Article marketing is a great way to get back-links as most article directory websites allow you to have at least one link out to your site, so again, you'll have to be prepared to submit useful and topical articles, either right to an article marketing site, or to several through a "hub" that will distribute your articles to many sites for you. This doesn't cost a lot and can be a time-saving way of doing it.
Little internet business marketing involves lots of other systems we can't cover here but the above points are the most important and most cost-effective for getting started.
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