Monday, July 11, 2011

The Best Tools For Adsense

By Owen Jones


If you are considering attempting to make some money with Google's Adsense, it is worth doing some research first. After all, you have a number of items to think of before you start. These are items like the colour, the size and the position of the adverts themselves, but you also need to know Google's rules for letting you make use of Adsense. For instance, there are restrictions on how many ads and search boxes you can put on any one page, but not on any one website.

Google itself provides a ton of information concerning which are the best size ads to use and where to place them. The first thing for anyone aspiring to use Adsense to do is go and read what Google has to say about its own product.

Experience may have taught you to be a bit suspicious when listening to people blowing their own trumpet and some scepticism is useful here too.

Google allows three ads, two links and three search bars per page (I think at the time of writing) and if you do not put all this stuff on your web page, Google will email you suggesting that you do. Take this with a pinch of salt. Google does not really care if you earn a living wage as long as everyone makes something, because they get 50% of what you turn over. Times hundreds of millions of websites.

Let's take these units one by one. First the search box: why would you want to supply your visitors with an simple escape path? You only get about 4-5 cents for doing it whereas if they click out in another way you can get $6-$9. Crazy.

Second, the links: links pay out very low per click; far lower than the ads - again look for 5-6 cents a click. They are a waste of time. Third, the ads: the big ads are good and so are the skyscrapers. Other ads may work well on your site, they do not on mine and nor does the option of allowing picture ads.

Why put a big box advert and then hobble it by allowing one picture advertisement on it, when you can have four different text ads? Again, crazy. Now, only a thought on this. This is pure conjecture you understand: if you put three ads going down your page and a link at the bottom, what occurs?

I have to take for granted that Google will position its most expensive ads first to maximize revenue, so as the visitor reads down the page the ads are gradually becoming worth less money.

The reader gets to the bottom of the page and clicks out on your cheapest ads having by passed your expensive ads at the top. So why not only put one large advertisement block and be done with it?

Google gives plenty of help with statistics including which web pages earned the most money and where the surfers came from. Look for their link to Google Analytics and install the small piece of code on your site. You will learn a great deal. Learn to read your cPanel statistics as well and study them regularly

If your browser accepts Add-Ons, do a search for 'Adsense' perhaps there are a couple you will find useful.




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